Brand Mission

To serve the visitors of the Two Holy Mosques and upgrade the means of transportation around the Kingdom and meet the needs of all individuals who are traveling as visitors, residents, or tourists and bring them closer to their destinations and increase their productivity to keep up with the 2030 Vision we aspire to achieve.

Brand Vision

To bring every member in the community closer to their desires whether they are intending to travel for worship, work or tourism through an easy and fast transportation method, which helps in keeping up with the constant life changes, improving their productivity, and achieving their goals.